As a spa and wellness director at luxury spas, I have to thank John Kellogg for being one of the founders of the American Spa Movement. Kellogg’s Battle Creek Sanitarium was one of the first “health spas” and was based on a regime of strict exercises, wholesome nutrition (food in) and enemas (food out).
Kellogg advocated the eating of whole grains and to this end, invented (with his brother Will) one of the first whole grain cereals – Kellogg’s Corn Flakes!
At the Battle Creek Sanitarium, Kellogg’s program was based on his Seventh Day Adventist beliefs in vegetarianism and exercise. The use of enemas was one of the main concepts at the Sanitarium, and participants were given enemas first of forced water and then followed by yogurt, to populate the intestines with beneficial bacteria and probiotics.
Kellogg and his “spa” in Battle Creek, Michigan are hysterically portrayed in the book by T.C. Boyle – “The Road to Wellville” and the movie of the same name. Anthony Hopkins cracks me up as Kellogg, as seen in the trailer of the movie in this post! Check out this scene with Matthew Broderick – too funny!